Head of Growth & Product · Mobile apps · Ankara
I run growth and product for consumer mobile apps at Mobiversite. Day to day that means acquisition, monetization and retention. The apps I've had a hand in have reached more than 40 million people.
40M+ users · $20M+ peak ARR · $5.5M+ ad spend managed
01 / How I work
I usually work across the whole picture, not just one channel. That means mobile apps and the web funnels around them, all the way from the first idea to steady growth.
Find the angle and get the positioning right, before any budget goes out.
The launch plan, the channels and the offer, for both the app stores and the open web.
Paid user acquisition across Meta, Google, TikTok, Apple Search Ads and AppLovin, plus web-to-app and web-to-web funnels.
Subscriptions, pricing, paywalls and the testing behind them, built around lifetime value rather than installs.
Onboarding, engagement and churn, tracked cohort by cohort from D0 to D120.
ROAS, budget allocation and the cohort math that decides where the next dollar goes.
02 / Work
A portfolio at Mobiversite that's reached 40M+ people. I led growth on each one, across acquisition, monetization and retention.
A top-rated AI music maker. I led growth across acquisition, subscriptions and retention, and helped grow it into a multi-million-dollar revenue line that stayed ROAS-positive.
An AI tool that redesigns gardens and outdoor spaces from a single photo. Most of the growth came through web-to-app funnels and a lot of creative testing.
Turns one photo into AI ancestry portraits across the generations. Growth here came from strong creative and word of mouth.
Turns an idea into a full comic with AI. I set up the go-to-market, the funnel and the monetization from launch.
03 / Stack
The platforms I run ads on, the analytics I trust, and the tools I reach for most.
04 / Contact
Always happy to compare notes on growth, product and the app business. Email is the fastest way to reach me.